Mubasher Lucman’s Social Media Campaign

Jan 15th, 2012 | By | Category: Dunya

A few months ago we warned Shahid Masood and Azeem Mian that Mubasher Lucman had entered the race for PTI Media Advisor and taken the contest to a whole new level. It seems that with the government’s troubles and PTI’s rising popularity, Mr lucman has stepped up his campaign using a popular PTI format – social media.

While not a prolific Twitter user, Mubasher Lucman has over the past 24 hours been quite active. The TV host notes that he is “not in politics”, but then also posts the following question about PML-N’s governance of Punjab:

Mubasher Lucman on PML-N

Now, this is a fair question for a journalist – are you satisfied with governance during recent years. But his question takes on a different meaning when read alongside his following Tweets about PML-N’s competitor, PTI:

Mubasher Lucman on Imran Khan

Mubasher Lucman on Imran Khan 2

and in case you had any doubt how Lucman saheb really feels…

Mubasher Lucman really loves Imran Khan

Mubasher Lucman really loves Imran Khan

But Mubasher Lucman does not stop at merely praising Imran Khan, he also makes a prediction about the outcome of the next elections:

Mubasher Lucman on how Imran Khan will win

That’s right. If Imran Khan doesn’t win, it’s because the election was rigged. Why even bother with elections, we wonder? Mubasher Lucman has already decided for us.

But his undying support for Imran Khan is not the only way that Mubasher Lucman is “not in politics”. Here’s his unbiased analysis of the ‘memogate’ case:

Mubasher Lucman on Memogate

All the evidence that it requires to what? Obviously all the evidence that it requires to decide the case, but with his next Tweet, the Dunya TV host makes us wonder whether the Supreme Court is even necessary since Mubasher Lucman has already decided who are “the corrupt few”. It is also telling that Lucman describes the current Supreme Court hearings as a “crusade”, and not an objective inquiry.

Mubasher Lucman is “not in politics” in so far as he has never been elected by anyone to anything. But he has also clearly inserted himself into politics by actively campaigning for his selected favourites and terming anyone he disagrees with (or just doesn’t like) as “corrupt”. That’s what political operatives do. It’s not journalism.

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